main tasks of marketing communications products that meet customer needs


Increased in recent years and at the same time with the increasing role of marketing role marketing communications. In fact it was efficient communication with consumers is key to the success of any organization. Contemporary marketing requires much more than to create products that meet customer needs. Have the companies to make contacts with clients. While the content of communications should not be anything random.

Marketing communications company any solid information, persuasion, remind consumers of their products and a positive image of the company in the public eye.

Marketing communications - two way process: on the one hand, the impact on the target and other audiences, and with another counterparty receiving information about the reaction of the public to the company. All of these components are equally important, and gives unity garden to talk about marketing communication as a discipline. It is worth to understand that any company is unable to act immediately in all markets, while meeting the demands of all consumers. On the contrary, the company will only thrive if they focused on this market, most likely clients will be interested in its marketing.

The main tasks of marketing communications:



flags (In the stage to withdraw the product on the market, and when there is a major task for creating demand) Letter from the market about a fad or new use of an existing product, price change notification, explain the principles of work product, description of services, and to correct misconceptions or dispel, constitute an insult the company/product/brand.

of persuasion (In the growth phase when the challenge to shape selective demand)-forming benefits for brand/product/company, and encouraging a shift to another, change the perception of consumer properties of the goods, the consumer’s belief is not without making a purchase, consumers ‘ beliefs to accept trade agent. Comparative advertising tends to confirm the advantages of one brand at the expense of comparing it with one or several brands under commodity class.

reminder (In the maturity, to enforce consumer product recall) is reminding consumers that the goods may need them in the near future, remind consumers that you can buy goods, keeping the product in the minds of consumers, support product awareness at the highest level. There are also ads that seek to ensure that current buyers of health of their choice.

Marketing communication policy is of course promising company and aims to ensure interaction with all actors marketing system to meet the needs of consumers and profit.

marketing communications policy considered should remain on two points:



The policy covers. Shaping individuals, his motivation, training, work with potential customers to contact among people. And strengthening process associated with personal and non-personal communication (promotional communications).

marketing communications can be divided into two groups:



Contact with the objective to create products that will be

Market demand;

communications in order to promote the product

.

In the first case networking with consumers, suppliers and other actors in the process of marketing communications to find ideas for a new product, new product concept test, output, to the market, ensuring the commercial success of the product. The second test marketing communication in the context of promotion of goods. Progress is the establishment and support of permanent links between the company and the market to stimulate the sale of goods, and forming positive image through media and persuasion and reminders about activities.
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